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Crowd Design Project: You design – we produce!

Gepostet am 22 April 2020

Normally our products are designed by the NIKIN product team. Now we turn the tables, because we need the help of our community. For the first time you have the chance to actively participate in the design of NIKIN and to design your own TreeShirt. We will explain to you how to do it.

Attention, we need your keen eye and your creative vein, because for a new TreeShirt we want to realize your graphic idea. Within our Crowd Design project we are looking for an individual design, which will be the subject of the new TreeShirt. This will be sold in our shop and you will be rewarded with a nice prize money. It doesn't matter if you are a design student or just a hobby sketcher – the main thing is that you are creative!

What is the story behind the Crowd Design project?

The NIKIN community plays a major role in our work, after all, planting trees is a joint effort. And because your opinion is very important to us, we want to give something back to you. With this project we say thank you and give you the opportunity to be more than just part of the community, but to actively participate in shaping NIKIN – with your own design. As you know, the cut and style of NIKIN is rather simple and minimalistic, now we want to look beyond the horizon to see what ideas are available in the community.

How to participate in the competition

Actually it's quite simple: First of all you should have a look at all the information on our landing page about the crowd design project. There you will find the NIKIN logo and other elements that are already integrated into our design – for example the tree or the shovel. We set (almost) no limits to your creativity, you can use these elements in your design or simply let yourself be inspired by nature – no matter if it's trees, forests, flowers, mountains or rivers.

Next you can have a look at the TreeShirt templates. Your design will be produced based on our existing TreeShirts and the template for the Crowd Design TreeShirt is the TreeShirt Classic Unisex. Except for the collar and the cuffs, you can use the entire back and front area for your design. If you use a design program, you can use the empty TreeShirt. It is also possible to make a sketch by hand, on the printed TreeShirt or simply as a drawing in your notebook or a piece of cardboard. At the end your design can either be printed on the TreeShirt or embroidered like our tree logo.

Everybody can take part, so you don't have to be a design professional! Send us your finished design by Sunday, April 26th using the entry form on the landing page – and then it's time to cross your fingers and wait for the voting. If you're still unsure whether you should take part, Ivan will show you in the video how simple it really is.

The "Crowd" decides through the online voting who will win

Since the Crowd Design project is by and for the community, in the end it's not us but the community that decides who wins, in an online voting. Although we make a pre-selection of the 20 best and most creative designs that will be admitted to voting, the "crowd" alone decides who wins. If your design is among the top 20, the aim is to animate and mobilize as many people as possible to vote. Voting will start on a separate page on May 4th. It's always worth participating, because besides eternal fame and glory, there's a lot more to win.

Your prize: fame and glory and much more

If you are the winner of the competition, thousands of TreeShirts with your individual design will be produced, these will then of course – in addition to the existing TreeShirts – also be available in our shop. And they will be immortalized with your signature. Besides eternal fame and honour, you will also win a prize money of 2000.- CHF. And so that you and your loved ones can order one of your designed TreeShirts right away, you will also receive a NIKIN voucher worth 200.- CHF. But that's not all: As the winner, we will take your portrait on photo and video and publish both the portrait and your designed TreeShirt on all our social media channels.

So let your creativity run wild and convince the community with your design! We are looking forward to your submission, wish you good luck and who knows, maybe your design will be available for purchase in the NIKIN-Shop soon!

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