Customers sometimes ask us whether we are a fast fashion or slow fashion brand. In fact, we deal with this question in many areas. A look behind the scenes of a growing company in the field of fashion and sustainability.
Customers sometimes ask us whether we are a fast fashion or slow fashion brand. In fact, we deal with this question in many areas. A look behind the scenes of a growing company in the field of fashion and sustainability.
Our customers are entitled to ask us anything and we are happy to answer. After all, the shopper should fill their shopping cart with a clear conscience. When it comes to fast versus slow fashion and where we see ourselves, we would like to go a little further. This is to show you what we think about and why we see ourselves more in the area of slow fashion.
But what is fast fashion and what is slow fashion?
Basically, there is no single definition for the two ways of producing, selling and consuming fashion. Under fast fashionNIKIN refers to the very fast production of goods that are not designed to last or survive a "trend". The digitalization of recent years and the globalization of production chains have enabled both the fashion industry and consumers to produce and buy more and more clothing faster and faster. It goes without saying that this is a burden on nature and the environment.
Conscious shopping with a fair brand
This is countered by the slow fashion movement. The concept is to wear clothes for longer, bring out new collections less quickly and create timeless clothing that lasts. Materials and production processes should also be chosen and organized more consciously. Slow fashion also includes making clothes yourself, repairing them or shopping second-hand. Another important point is the focus on people themselves: how they shop and the awareness they develop for their own behavior. This also includes knowing what attitudes your favorite labels have. Which brings us back to the topic: is NIKIN "fast" or "slow"?
What our employees say
We would like our employees to answer this question. After all, they are the ones who incorporate our values such as environmental awareness and closeness to nature on various fronts. "We are definitely not a fast fashion brand, we place too much emphasis on sustainability for that," says Patrick, Head of Buying, with conviction. Priscila, who designs the product range at NIKIN , adds: "We have a very conscious product development policy and focus on basics. We also attach great importance to the quality of the products. In my opinion, NIKIN therefore stands for slow fashion." Luca, Team Leader Marketing, continues: "We are a growing company and therefore always have new releases - this certainly doesn't make us perfect." However, consumers at NIKIN can be sure that the clothes are manufactured under fair conditions in Europe, are made from sustainable materials and "we invest a lot of resources in our external communication with the environment in mind."
How slow fashion works in your everyday life
But it's not just the fashion brands themselves that are responsible. You can also help and make a big difference with just a little! In addition to making conscious choices about where and from whom you buy your clothes, you can do these things:
- Ask yourself the question: how important are trends to me? Start looking for timeless designs
- Appreciate the clothes you have: take care of them and look after them properly
- Do you really need the item: only buy what you will actually use and think carefully about how long you will wear the garment
- Repair, recycle, donate, swap and sell old clothes. Make sure that your clothes can be reused elsewhere
Do you have questions for us and want to know more? Or do you have other ideas on how to implement slow fashion in everyday life or at NIKIN ? Then write them in the comments below.
