The eventful 2022 is drawing to a close. It's the perfect time for us to make ourselves comfortable and look back on an eventful sixth (!) NIKIN year.
We probably speak for the whole world when we say that 2022 was a challenging year. Nevertheless, we would like to highlight the good moments of the year today, because there were quite a few. We started working with Andri Ragettli at the beginning of 2022. In Andri, we got to know a great athlete with whom we are also on the same level as people. We continued our journey with the Spring Collection, which was very well received by you out there. This release was followed by the collaboration with Viva Con Agua and the resulting Impact Bracelets. With this campaign, we were able to position ourselves as a strong opinion leader when it comes to sustainability and certainly drew the attention of some people to this important topic.
Picture: Our first Ambassador, Andri Ragettli
Second-hand markets and capsule collections
With the second-hand markets, we celebrated one of many premieres in 2022. By organizing the flea markets, NIKIN generated a lot of positive feedback and the physical presence also brought us a little closer to you, our community. The summer was all about the Summer Collection with our ambassador Andri Ragettli, another release that sold out quickly. A winter sportsman doesn't go with summer clothing? Wrong idea! After what felt like an eternal break due to the coronavirus, we were finally able to celebrate the festival summer again with our stand at the Openair St. Gallen and the Gurten Festival. And, of course, at the TreePlanting events and Clean Up Day, we created #goodvibes and a positive impact. It was good for all of us to finally get out again and be among like-minded people.
Image: More trees for a greener world.
Standing still is not an option
2022 was no less eventful. With the Active Collection, we released sportswear for the first time and thanks to the Natural Dye Collection we showed that there is another way to dye clothing than we had previously known. A great campaign with an important message that really hit the mark with our community. In line with the aforementioned Active Collection, we also decided to hold the Run For Trees event for the first time this year. We had no idea what to expect - and were pleasantly surprised when over 200 people worldwide registered for the run. Naturally, we took the opportunity to take part in the run ourselves. It was definitely one of the healthiest team events in the history of NIKIN. But we certainly didn't get tired. The monthly team brunches provided us with refreshments!
Image: The NIKIN Active Collection in full operation.
Art in the cafeteria and Happy Birthday
The NIKIN x Lavater Art Collection is a collaboration that we are sure to remember for a long time to come. Our clothes became the canvas of the artist Fabian Lavater - and not only them! Our cafeteria wall also shines in new colors. Fabian came to Lenzburg with his brushes and paints and conjured up one of his works of art on the wall. This scoop was closely followed by another milestone: just in time for the rainiest time of the year, we launched our TreeUmbrella, the first NIKIN umbrella. Autumn arrived and with it another reason to celebrate: this October, NIKIN turned six years old! Tree by tree will continue with the same freshness. We definitely want to plant even more trees and grow as a consistently sustainable company.
Picture: Happy Birthday NIKIN!
Closer to the community
One of the team's highlights in 2022 was the "Green Friday" - an intensive weekend that we held for the fifth time in a row. This time, we campaigned against the consumer mania of the Black Friday movement with the slogan "Stinginess is not cool". Our pop-up store in Aarau was also a huge success. Not only for us, but also for the community. We clearly noticed that you appreciated being able to try out the products on site and meet one or two of our team members in person. Even if we were still pretty high on you in the spring with the April 1st joke. Fortunately, most people didn't believe the story about TreePaper, our reusable toilet paper, in the end. But it was still funny.
Image: The pop-up store in Aarau is open until mid-January.
Over 4,000 new co-owners
The crowning glory of the year was crowdinvesting. Of course, we had high hopes for this idea, but even we were surprised that it went through the roof. A few days ago, we cracked the 5 million mark with around 4,200 new co-owners and thus achieved our big goal. This makes us one of the most successful crowdinvesting campaigns in Switzerland. Thanks to our tireless team spirit and successful crowdinvesting, we are going into the next round even stronger - after all, we still have a lot to do.
Image: Together, #treebytree
The best for last
Last but not least, our thanks also go to you! As a community, you have helped shape NIKIN for over six years now. Together we have grown, laughed (the TreePaper, sorry not sorry) and survived the darker days. We would like to take this opportunity to thank you from the bottom of our hearts for your support. Without you, we wouldn't be where we are today and we want to emphasize that big and bold.
That's it from us for now in 2022 - we're looking forward to a brilliant, challenging, exciting, fun, tree-filled 2023 and hope that you'll be there too. With this in mind: Merry Everything & Happy Always. See you next year!
Picture: See you next year!
