Our new NIKIN Ambassadors stand for more than just adventure - they live our values and inspire with their commitment to nature and the environment. Today we are delighted to introduce you to Johanna Willi, who is part of our community with her passion for long-distance hiking and a conscious lifestyle.
"Nature is my retreat - it gives me the peace and quiet I need in my everyday life."
Johanna Willi(@tinkle.hikes), 28 years old, is originally from Graubünden but now lives in Zurich. The mountains and forests of her childhood have left their mark on her, and even in the big city, nature remains her greatest balance. "Whether on hiking trails, in the Alps or in the forest around the corner - I feel free and alive outdoors," she says.
Some dreams change your life forever. For Johanna, this was the Pacific Crest Trail in the USA - a hike covering an incredible 4,300 kilometers. "This trip challenged me physically and mentally like nothing before. But it also showed me how little I actually need to be happy." An experience that still inspires her today.
"For me, sustainability means owning less, but owning things that I really value."
Johanna lives what she preaches. A vegan for five years, she values climate-friendly travel and conscious consumption. "For me, sustainability means owning less, but owning things that I really value." Her time at NIKIN reinforced these values: "I saw how much passion and conviction there is behind the brand. That left a lasting impression on me."
NIKIN-Cap - the most loyal companion on every hike
When Johanna talks about her favorite NIKIN product, she beams. Her cap has accompanied her on countless adventures - from Alpine peaks to lonely forest trails. "It's robust, timeless and a little piece of home, no matter where I am."
Why Johanna is the perfect match for NIKIN
"NIKIN stands for values that are important to me: Sustainability, closeness to nature and conscious living," explains Johanna. As an ambassador, she wants to pass on these values and show that every step counts - whether on the Pacific Crest Trail or in everyday life. Johanna is not only an adventurer, but also someone who likes to share. "I love motivating people and giving them tips for their own hikes." Anyone looking for support can always reach Johanna on Instagram.
Johanna Willi is the perfect example of how a thirst for adventure and sustainability can go hand in hand. Her energy and values make her a great NIKIN ambassador. Together with Johanna, we want to continue to protect nature and inspire people to live more consciously - one step at a time, #treebytree.
